Habits are a lot easier to make than break
If a client visits your workshop at least 2-3 times within 12 months, they’re a lot closer to becoming loyal, repeat customers (assuming you treat them right). Sometimes, it’s just a matter of getting them into your workshop on a regular basis, even if what you are offering is a free service…. ie. creating a ‘FREE, pre-winter check’ that takes a mechanic less than 5 minutes, this not only builds that trust and loyalty. Winter is a great opportunity to ensure their vehicle is safe and to point out issues that may need resolving in order to survive the chilly months (adding additional work for your business).
- WRAPAROUNDS – Inform your client of a Coolant Flush or Battery Test has been completed.
- FLYERS – Outline workshop services, and/or feature a special seasonal offer. Print as a Hanging Card for instant recognition and value added service!
- SERVICE CHECKLISTS – Warn clients of upcoming repairs or issues on vehicles
Don’t let your customers leave without knowing of any up-coming issues they may face with their vehicle.