123: Make it easy to do business with your company.
…sounds like a no-brainer, but a lot of business’s aren’t doing themselves a favour!
Always greet your customers warmly, whether on the phone or in person, communicate clearly, keep them informed and always under promise and over deliver.
Find ways to TELL your clients when to come back, Lube stickers and reminders are a great way to do this without having to call. Offer to combine their servicing with the WOF schedule to save them the time and hassle of booking in twice. This can work for you by ensuring you keep both the servicing and WOF testing business.
Use your business cards effectively by adding a map to the back of your card, clearly showing how to find you, as well as an area to write booking/pick-up times.
Finally, thank your customers. Most of them have a choice of places to visit and for whatever reason, they have chosen your company, make sure they know you appreciate it (see tip No. 4).