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	<title>YOUR COMPLETE AUTOMOTIVE MARKETING TOOLBOX</title>
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	<link>http://www.orangedog.co.nz</link>
	<description></description>
	<lastBuildDate>Wed, 30 Nov 2011 00:24:45 +0000</lastBuildDate>
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		<title>New Addition</title>
		<link>http://www.orangedog.co.nz/updates/new-addition/</link>
		<comments>http://www.orangedog.co.nz/updates/new-addition/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 00:24:45 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Updates]]></category>

		<guid isPermaLink="false">http://www.orangedog.co.nz/?p=483</guid>
		<description><![CDATA[One of the Orange Dog Design team, Lisa will be out of action for a few days after another addition to her home team. Ameleah Kate was born on 18/11/11. Congratulations Lisa and Tim!]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.orangedog.co.nz/wp-content/uploads/ameleah.jpg"><img src="http://www.orangedog.co.nz/wp-content/uploads/ameleah-300x400.jpg" alt="" title="ameleah" width="300" height="400" class="alignleft size-medium wp-image-484" /></a>One of the Orange Dog Design team, Lisa will be out of action for a few days after another addition to her home team. Ameleah Kate was born on 18/11/11. Congratulations Lisa and Tim!</p>
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		<title>Footpath Flag Special</title>
		<link>http://www.orangedog.co.nz/specials/footpath-flag-special/</link>
		<comments>http://www.orangedog.co.nz/specials/footpath-flag-special/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 21:45:14 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Specials]]></category>

		<guid isPermaLink="false">http://www.orangedog.co.nz/?p=477</guid>
		<description><![CDATA[Could your location use a little more life? A footpath flag could help. As a full time display or a way to maximise your special offers, these flags will attract the attention of passing foot and motor traffic. And this month we are offering a great special on one of the most popular. $299 for [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.orangedog.co.nz/wp-content/uploads/November-special-Web-post.jpg"><img class="size-medium wp-image-479 alignleft" title="November 2011 Special Footpath Flags" src="http://www.orangedog.co.nz/wp-content/uploads/November-special-Web-post-400x240.jpg" alt="" width="400" height="240" /></a></p>
<p>Could your location use a little more life? A footpath flag could help.</p>
<p>As a full time display or a way to maximise your special offers, these flags will attract the attention of passing foot and motor traffic.</p>
<p>And this month we are offering a great special on one of the most popular. $299 for a full colour single-side printed flag is bloody good value, but it’s only for the month of November 2011.</p>
<p>Phone or <a href="http://www.orangedog.co.nz/contact-us/" target="_blank">e-mail us</a> and let us know what you would like to do and we will get some design options to you.</p>
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		<title>Survivor Scooter 2011</title>
		<link>http://www.orangedog.co.nz/specials/survivor-scooter-2011/</link>
		<comments>http://www.orangedog.co.nz/specials/survivor-scooter-2011/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 21:22:34 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Specials]]></category>

		<guid isPermaLink="false">http://www.orangedog.co.nz/?p=473</guid>
		<description><![CDATA[Survivor Scooter 2011 has wrapped up with wonderful reviews yet again for the toughest scooter challenge in the world! We also raised thousands of dollars for Project KPH.]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_474" class="wp-caption aligncenter" style="width: 410px"><a href="http://www.orangedog.co.nz/wp-content/uploads/SurvivorScooter2011.jpg"><img src="http://www.orangedog.co.nz/wp-content/uploads/SurvivorScooter2011-400x300.jpg" alt="Survivor Scooter 2011" title="Survivor Scooter 2011" width="400" height="300" class="size-medium wp-image-474" /></a><p class="wp-caption-text">Survivor Scooter 2011</p></div><br />
<a href="http://www.survivorscooter.com">Survivor Scooter 2011</a> has wrapped up with wonderful reviews yet again for the toughest scooter challenge in the world!  We also raised thousands of dollars for <a href="http://www.projectkph.co.nz/">Project KPH</a>.</p>
]]></content:encoded>
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		<title>Logo &amp; Branding</title>
		<link>http://www.orangedog.co.nz/products/logo-branding/</link>
		<comments>http://www.orangedog.co.nz/products/logo-branding/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 05:30:10 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://www.orangedog.co.nz/?p=462</guid>
		<description><![CDATA[Looking for new branding? We now offer a logo design &#38; branding package for only $175. Click here to forward your details and begin the design process. Creating a new brand from scratch, or looking to re-brand your existing business? We offer a complete logo design service that applies your logo to your entire range of [...]]]></description>
			<content:encoded><![CDATA[<p>Looking for new branding? We now offer a logo design &amp; branding package for only $175. <a href="http://www.orangedog.co.nz/branding-logo-design/">Click here to forward your details and begin the design process</a>.</p>
<p>Creating a new brand from scratch, or looking to re-brand your existing business? We offer a complete logo design service that applies your logo to your entire range of printed products, signage and promotional material, creating a strong brand awareness with your clients.</p>
<p><strong><img title="LogoDesignImage2" src="http://www.orangedog.com.au/wp-content/uploads/2010/01/LogoDesignImage2.png" alt="" width="600" /><br />
Getting started.</strong><br />
<a href="http://www.orangedog.co.nz/branding-logo-design/">Simply fill out the form here giving us as much information regarding the type of ‘look’ are wish to create</a>. This can include colour preferences, addtional text or ‘tag-line’. Also, let us know if you have seen a logo that you particularly like that you would like to emulate.</p>
<p>We will produce three initial concepts based on the information provided, from which you can choose an option to develop further. We will then revise the chosen concept until we have created a logo that you are happy (thrilled) with and either apply your logo any print / marketing options you require or create a range of file formats that can be forwarded to your specialists suppliers, including a ‘branding guide’ which will ensure all your future branding remains consistent.</p>
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		<title>Free Lube Trial&#8230;</title>
		<link>http://www.orangedog.co.nz/products/free-lube-trial/</link>
		<comments>http://www.orangedog.co.nz/products/free-lube-trial/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 21:59:19 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://www.orangedog.co.nz/?p=454</guid>
		<description><![CDATA[Keen to trial our custom lube labels for free? 100 Lube/Service labels as a FREE trial. Increase your professional image Reinforce your branding Increase your response rate &#38; repeat client dollar value &#8230;and it’s easy to get started.  Just contact us via our web form, attach your logo and include the details your require and [...]]]></description>
			<content:encoded><![CDATA[<p>Keen to trial our custom lube labels for free?<br />
<a href="http://www.orangedog.co.nz/contact-us/"><img class="aligncenter size-full wp-image-458" title="100 Lube Labels as a free trial" src="http://www.orangedog.co.nz/wp-content/uploads/fineprintnz.gif" alt="" width="481" height="306" /></a></p>
<div id="_mcePaste">100 Lube/Service labels as a FREE trial.</div>
<div id="_mcePaste">
<ul>
<li>Increase your professional image</li>
<li>Reinforce your branding</li>
<li>Increase your response rate &amp; repeat client dollar value</li>
</ul>
</div>
<div id="_mcePaste">&#8230;and it’s easy to get started.  Just <a href="http://www.orangedog.co.nz/contact-us/">contact us via our web form</a>, attach your logo and include the details your require and we will get a few design options back to you for approval.</div>
<blockquote>
<div>FINE PRINT: It’s <strong><em>FREE</em></strong>, there’s no gimmicks or secret little add-ons like postage or handling fees &#8211; we just want the opportunity to prove not only how good our product is, but how a fully-customeised service label can ramp up your business image and actually create more clients!</div>
</blockquote>
<div id="_mcePaste" style="text-align: center;"><strong>Freephone 0508 467 264</strong></div>
]]></content:encoded>
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		<title>Adding Value with Custom Service &amp; WOF Reminders</title>
		<link>http://www.orangedog.co.nz/specials/adding-value-with-custom-service-wof-reminders/</link>
		<comments>http://www.orangedog.co.nz/specials/adding-value-with-custom-service-wof-reminders/#comments</comments>
		<pubDate>Tue, 24 May 2011 03:55:21 +0000</pubDate>
		<dc:creator>Jason Monopoli</dc:creator>
				<category><![CDATA[Specials]]></category>

		<guid isPermaLink="false">http://www.orangedog.co.nz/?p=446</guid>
		<description><![CDATA[With recent increases in postage prices, you need to be getting the most from your SERVICE and WOF reminders. A custom-designed reminder will not only strengthen your brand recognition, it also provides the opportunity to ADD VALUE to your reminders. Just by including a dollar value special for an additional product or service, you automatically increase [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.orangedog.co.nz/wp-content/uploads/WOF-and-Service-Reminders.jpg"><img class="aligncenter size-large wp-image-447" title="WOF and Service Reminders" src="http://www.orangedog.co.nz/wp-content/uploads/WOF-and-Service-Reminders-1024x579.jpg" alt="" width="440" /></a></p>
<p>With recent increases in postage prices, you need to be getting the most from your SERVICE and WOF reminders.</p>
<p>A custom-designed reminder will not only strengthen your brand recognition, it also provides the opportunity to ADD VALUE to your reminders.</p>
<p>Just by including a dollar value special for an additional product or service, you automatically increase the value of the reminder to your client, increasing the likelihood that they will actually use it!<br />
And by applying this special to an ADDITIONAL product or service offered by your business, you will increase the dollar return for every client.</p>
<p>We can design all styles of reminders including the automated systems such as SAM, and as usual we are happy to provide a free mock-up, so <a class="aligncenter" href="http://www.orangedog.co.nz/contact-us/" target="_blank">contact us now<span style="color: #000000;">.</span></a></p>
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		<title>Russell wins&#8230; for now</title>
		<link>http://www.orangedog.co.nz/specials/russel-wins-for-now/</link>
		<comments>http://www.orangedog.co.nz/specials/russel-wins-for-now/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 01:18:06 +0000</pubDate>
		<dc:creator>Jason Monopoli</dc:creator>
				<category><![CDATA[Specials]]></category>
		<category><![CDATA[Updates]]></category>

		<guid isPermaLink="false">http://www.orangedog.co.nz/?p=435</guid>
		<description><![CDATA[In the first of what I am sure will become a regular event, the Orange Dog Automotive Printing Karting Cup goes to Russell in the production dept. proving that he&#8217;s not just quick on the guillotine! Three hotly contest preliminary rounds set the grid position for the final with yours truly on the pole position. I heard [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.orangedog.co.nz/wp-content/uploads/Russell.jpg"><img class="alignright size-medium wp-image-436" title="Russell" src="http://www.orangedog.co.nz/wp-content/uploads/Russell-105x400.jpg" alt="" width="105" height="400" /></a>In the first of what I am sure will become a regular event, the Orange Dog Automotive Printing <a href="http://www.prokarts.co.nz/" target="_blank">Karting</a> Cup goes to Russell in the production dept. proving that he&#8217;s not just quick on the guillotine!</p>
<p>Three hotly contest preliminary rounds set the grid position for the final with yours truly on the pole position. I heard a saying recently that you can&#8217;t win a race on the first corner but you can lose one! And so it proved to be, charging hard into the first corner to make up for my um&#8230; weight handicap ended up being just a fraction too hot, resulting in a rapid de-acceleration against the concrete bridge edging, allowing everyone through before I was finally extracted from the mess&#8230; in last place.</p>
<p>Russell took advantage and jumped into the lead where he remained until the finish. A great race and importantly, everyone (even mix of guys and gals) had a great time with no visible injuries&#8230; pride excluded!</p>
<p>As corporate events go, this was one of the best. We will be back before too long once we&#8217;ve worked through the masses of lube labels and service stickers you are all ordering!<br />
<a href="http://www.orangedog.co.nz/wp-content/uploads/Team-Race.jpg"><img class="aligncenter size-medium wp-image-437" title="Team Race" src="http://www.orangedog.co.nz/wp-content/uploads/Team-Race-400x253.jpg" alt="" width="400" height="253" /></a></p>
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		<title>The advantages of COLOUR</title>
		<link>http://www.orangedog.co.nz/specials/the-advantages-od-colour/</link>
		<comments>http://www.orangedog.co.nz/specials/the-advantages-od-colour/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 19:48:17 +0000</pubDate>
		<dc:creator>Jason Monopoli</dc:creator>
				<category><![CDATA[Specials]]></category>

		<guid isPermaLink="false">http://www.orangedog.co.nz/?p=427</guid>
		<description><![CDATA[10 Reasons why you need to use color: 1. Reader recognition of brands and names increase 70% when color is used. 2. Color increases the likelihood that people will buy a product or respond by 85%. 3. People are 80% more likely to remember what they read if it is in color. 4. People are [...]]]></description>
			<content:encoded><![CDATA[<div>
<p><strong><span style="color: #ff6600;"><a href="http://www.orangedog.co.nz/wp-content/uploads/wallpapers-colour-spectrum-rainbow-pack-3.jpg"><img class="aligncenter size-medium wp-image-428" title="wallpapers-colour-spectrum-rainbow-pack-3" src="http://www.orangedog.co.nz/wp-content/uploads/wallpapers-colour-spectrum-rainbow-pack-3-400x300.jpg" alt="" width="400" height="300" /></a>10 Reasons why you need to use color:</span><br />
1. Reader <span style="color: #0000ff;">recognition of brands and names increase </span>70% when color is used.<br />
2. Color increases the likelihood that people will <span style="color: #0000ff;">buy a product or respond</span> by 85%.<br />
3. People are 80% more likely to <span style="color: #0000ff;">remember what they read</span> if it is in color.<br />
4. People are <span style="color: #0000ff;">55% more likely</span> to pick up a full-color direct mail piece first.<br />
5. Color <span style="color: #0000ff;">reduces errors</span> on forms and questionnaires by up to 78%.<br />
6. Invoices highlighted in color are <span style="color: #0000ff;">paid 30% faster.</span><br />
7. Color <span style="color: #0000ff;">speeds up learning and retention</span> by up to 78%.<br />
8. Telephone listings in color can <span style="color: #0000ff;">increase responses</span> by 44%.<br />
9. <span style="color: #0000ff;">Your competition</span> will be using color.<br />
10. It <span style="color: #0000ff;">cost less</span> than you think. </strong><br />
<em>Using color in your marketing is no longer just a luxury, it&#8217;s the standard. It&#8217;s also a cost savings.<br />
Source: pripress.com<br />
</em></p>
</div>
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		<title>Christmas Party</title>
		<link>http://www.orangedog.co.nz/updates/christmas-party/</link>
		<comments>http://www.orangedog.co.nz/updates/christmas-party/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 21:24:45 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Updates]]></category>

		<guid isPermaLink="false">http://www.orangedog.co.nz/?p=422</guid>
		<description><![CDATA[It’s been a long year at Orange Dog with new staff hired to cope with increasing workloads and orders. We had a fun night bowling together as our Christmas break-up party. We wish you all a very happy holiday season and a profitable new year!]]></description>
			<content:encoded><![CDATA[<p>It’s been a long year at Orange Dog with new staff hired to cope with increasing workloads and orders. We had a fun night bowling together as our Christmas break-up party. We wish you all a very happy holiday season and a profitable new year!<br />
<div id="attachment_423" class="wp-caption aligncenter" style="width: 410px"><a href="http://www.orangedog.co.nz/wp-content/uploads/DSC00683.jpg"><img src="http://www.orangedog.co.nz/wp-content/uploads/DSC00683-400x300.jpg" alt="Christmas Party" title="Christmas Party" width="400" height="300" class="size-medium wp-image-423" /></a><p class="wp-caption-text">Christmas Party</p></div></p>
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		<title>Cost effective marketing</title>
		<link>http://www.orangedog.co.nz/slider/cost-effective-marketing/</link>
		<comments>http://www.orangedog.co.nz/slider/cost-effective-marketing/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 05:47:49 +0000</pubDate>
		<dc:creator>Jason Monopoli</dc:creator>
				<category><![CDATA[Slider]]></category>

		<guid isPermaLink="false">http://www.orangedog.co.nz/?p=387</guid>
		<description><![CDATA[From around 50 cents per vehicle, full colour, double sided &#8216;Service Labels&#8217; will be marketing YOUR company for YEARS to come.]]></description>
			<content:encoded><![CDATA[<p>From around 50 cents per vehicle, full colour, double sided &#8216;Service Labels&#8217; will be marketing YOUR company for YEARS to come.</p>
]]></content:encoded>
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